People (original name People Weekly) is a weekly American magazine of celebrity and human-interest stories, published by Time Inc.As of 2006, it has a circulation of 3.75 million and revenue expected to top $1.5 billion.It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising.People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006.

The magazine runs a roughly 50/50 mix of celebrity and human-interest stories.People's editors claim to refrain from printing pure celebrity gossip, enough so to lead celebrity publicists to propose exclusives to the magazine, evidence of what one staffer calls a "publicist-friendly strategy."

People has a website, http://www.people.com, which focuses exclusively on celebrity news.In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes. However "the mother ship of Oscar coverage" broke a site record with 51.7 million page views on the day after the Oscars, beating the previous record set just a month before from the Golden Globes.

People is perhaps best known for its yearly special issues naming "Most Beautiful People", "The Best Dressed", and "The Sexiest Man Alive".

The magazine maintains a single editorial bureau in Los Angeles. Due to economic reasons it has recently closed bureaus in New York City, Austin, Miami, Chicago, and London.

 

Teen People

In 1998, the magazine introduced a version targeted at teens called Teen People. However, on July 27, 2006, the company announced it would shut down publication of Teen People immediately. The last issue to be released was scheduled for September 2006.Subscribers to this magazine received Seventeen Magazine for the rest of their issues in exchange. There were numerous reasons cited for the publication shutdown, including a downfall in ad pages, competition from both other teen-oriented magazines and the internet along with a decrease in circulation numbers.Teenpeople.com was merged into People.com in April 2007. People.com will "carry teen-focused stories that are branded as TeenPeople.com", Mark Golin the editor of People.com explained, with the decision to merge the brands, "We've got traffic on TeenPeople, People is a larger site, why not combine and have the teen traffic going to one place?"

Competition for celebrity photos

In a July 2006 Variety article, Janice Min, Us Weekly editor-in-chief, blamed People for the increase in cost to publishers of celebrity photos:

"They are among the biggest spenders of celebrity photos in the industry....One of the first things they ever did, that led to the jacking up of photo prices, was to pay $75,000 to buy pictures of Jennifer Lopez reading Us magazine, so Us Weekly couldn't buy them.

"That was the watershed moment that kicked off high photo prices in my mind. I had never seen anything like it. But they saw a competitor come along, and responded. It was a business move, and probably a smart one."

People reportedly paid $4.1 million for newborn photos of Shiloh Nouvel Jolie-Pitt, the child of Angelina Jolie and Brad Pitt.The photos set a single-day traffic record for their website, attracting 26.5 million page views.

Recently, "Dancing with the Stars" host Samantha Harris decided to share the news of her pregnancy with People, even before she announced it on her own show. Harris said she "ideally wanted a prestigious magazine to be the one to break it," Harris tells FBLA. " People breaks a lot of baby news and seems to be a reliable source. Plus, I've never had a chance to be in People, and it was nice that they wanted to break it."[12]

Recently Jennifer Lopez decided to sell photos of her twin newborn babies (a boy and girl) for $6 million to People Magazine.[citation needed]

Sexiest Man Alive

Currently an annual feature, the "Sexiest Man Alive" designation by the magazine is billed as a benchmark of male attractiveness. It is determined in a similar procedure to Time's Person of the Year. The origin of the title was a discussion on a planned story on Mel Gibson. A female editor exclaimed, "Oh my God, he is the sexiest man alive!" And someone else said, "You should use that as a cover line."

For the first decade or so, the feature appeared at uneven intervals. Originally awarded in the wintertime, it shifted around the calendar, resulting in gaps as short as seven months and as long as a year and a half (with no selection at all during 1994). Since 1997, the dates have settled between mid-November and early December.